How Chromecast Shook Up the Streaming Landscape in 2013
The Gillmor Gang’s Take on Google’s Game-Changer
The Gillmor Gang — featuring tech luminaries Robert Scoble, Kevin Marks, Keith Teare, and Steve Gillmor — gathered in July 2013 to analyze Google’s disruptive streaming device, Chromecast. Their discussion highlighted how this affordable, compact solution arrived just as Apple was preparing its own big-screen push.
Key Insights from the Discussion:
- Chromecast’s Strategic Advantage: Priced competitively and designed for simplicity, Chromecast offered extensibility that positioned it as a formidable player in the streaming wars
- Market Disruption: The device effectively reduced the “three screens and a cloud” paradigm to potentially just one or two screens
- Microsoft’s Challenge: Xbox suddenly faced new competition in the living room space
The Broader Impact on Tech and Media
While Google faced challenges unifying desktop and mobile operating systems, Chromecast represented a significant shift:
- Device Reimagined: The new Nexus 7 tablet transformed into a TV controller peripheral rather than the primary viewing device
- Hollywood Implications: This shift began altering content distribution models, coinciding with Netflix’s transformation of viewing habits from traditional channels to app-based streaming
Production Credits:
- Hosted by: @stevegillmor, @scobleizer, @kevinmarks, @kteare
- Produced and directed by Tina Chase Gillmor @tinagillmor
Original live chat stream available here
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