Computer Shopper Magazine Cover

The End of an Era: Computer Shopper Abandons Print for Digital

In a move signaling the ongoing transformation of media, Computer Shopper Magazine announced in February 2009 that it would discontinue its print edition effective April 2009. The publication will transition entirely to a free digital format, marking a significant shift in its decades-long history.

Key Details of the Digital Transition

  • Final Print Issue: April 2009 marks the last physical edition
  • Digital Access: Future issues will be freely available online at ComputerShopper.com
  • Revenue Model: Supported through advertising and other digital revenue streams
  • Job Impact: Some staff reductions expected, though specifics remain undisclosed

Contrasting Industry Approaches

Computer Shopper’s free digital model differs from compe*****s like Ziff-Davis, which continued charging for online access to PC Magazine. This strategic decision reflects SX2 Media Labs’ vision for the publication’s future.

Behind the Transition: Ownership and Vision

The magazine’s shift to digital was three years in the making:

  • 2006 Acquisition: Purchased from CNET by SX2 Media Labs (founded by David Sills and Barry Schwimmer)
  • Original Intent: Always planned to transition fully to digital media
  • Current Success: ComputerShopper.com had become a thriving hub for tech enthusiasts

In an internal email to staff, SX2 Media Labs co-founder David Sills stated:

“We purchased Computer Shopper from CNET in Feb 2006 with the goal of launching a revitalized ComputerShopper.com and ultimately transitioning fully to digital media. Today, we are able to realize that promise… Effective with the April 2009 issue, SX2 Media Labs will cease publishing Computer Shopper magazine and focus all of our efforts on our largest and fastest growing area – ComputerShopper.com.”

What This Meant for the Media Landscape

This transition represented:

  1. Industry Trend: Another major publication embracing digital transformation
  2. Reader Impact: Free access to content but loss of physical magazine experience
  3. Business Model Test: Experimentation with advertising-supported digital content

Source: Paid Content


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