Gary Vaynerchuk Expands His Digital Empire with Obsessed TV
Entrepreneur and digital media pioneer Gary Vaynerchuk is making strategic moves to capture mainstream audiences with his latest venture: Obsessed TV. Known for revolutionizing wine content through Wine Library TV, Vaynerchuk is now partnering with lifestyle expert Samantha Ettus to create a talk show format targeting women aged 25-55.
Breaking Into Mainstream Digital Content
Obsessed TV represents a significant shift from Vaynerchuk’s niche-focused projects. The show features:
- 30-40 minute in-depth interviews with high-profile guests
- A focus on lifestyle topics appealing to broader demographics
- Hosted by Samantha Ettus, with Vaynerchuk appearing briefly for wine segments
Star-Studded Lineup and Strategic Vision
The premiere episodes feature notable guests including:
- Mark Bittman (renowned food writer)
- Preston Bailey (celebrity floral designer)
Future episodes promise appearances from media heavyweights like Peter Greenberg (Today Show) and Graham Hill (TreeHugger founder). Vaynerchuk’s vision is clear: “I need to own as many media properties as possible” to dominate the digital content space.
Behind the Scenes: The Business of Obsessed TV
The production is a 50⁄50 partnership between:
- Vaynerchuk’s growing media empire
- Samantha Ettus’ lifestyle expertise
This venture joins Vaynerchuk’s portfolio including:
- Wine Library TV (his flagship wine review show)
- Cork’d (community wine rating platform)
- Various digital marketing projects
Why This Matters for Digital Media
Obsessed TV represents:
- A strategic expansion beyond niche markets
- Proof that long-form content can thrive online
- The growing influence of entrepreneur-led media ventures
As digital content consumption evolves, Vaynerchuk continues to demonstrate his ability to identify and capitalize on emerging trends in web video.
Image credit: TechCrunch
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